the messengers - Public Relations and Digital Marketing Consulting Agency

TOMTOM.

PR LAUNCH Tom by TOMTOM

Date Oct 2025
EXPERTISE Public Relations,

Delivery, Strategy & Results.

Context: TomTom, a leader in digital mapping, is launching its new product Tom by TomTom, a road assistant designed specifically for daily commuting.

Strategy: Create an opportunity for the brand to meet top-priority journalists, generate surprise while reinforcing how naturally the project fits within the brand’s history, and present the product by highlighting its key messages and positioning within a highly competitive navigation market.

Actions: Organization of an exclusive press breakfast at the agency with a selection of tier-1 specialist journalists, along with the creation of an original press kit designed to make a lasting impression.

Results:

  • 1 press kit designed in France and deployed for brand mailers across Europe

  • 7 journalists in attendance

  • 35 product press send-outs

  • 25 articles published to date (campaign ongoing)

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