the messengers - Public Relations and Digital Marketing Consulting Agency

TINECO .

TINECO PRESS TRIP IN CHINA

Date Sep 2025
EXPERTISE Public Relations,

Delivery, Strategy & Results.

Context
In September 2024, the messengers organised a press trip to China to introduce journalists to Tineco’s factories.

Strategy
To promote Tineco and its technologies, the messengers invited three media outlets to Suzhou, China, for an immersive experience inside the brand’s world.
The trip allowed journalists to meet and speak with Tineco spokespersons and to discover the various manufacturing processes behind the company’s products.

Objectives
-
Discover the company
-Facilitate exchanges with spokespersons
-Highlight Tineco’s technological expertise
-Secure in-depth articles about the company

Results
All three attending media — Frandroid, JV Tech, and Presse Citron — published articles and videos following the visit.
-Frandroid produced a 20-minute video about Tineco
-JV Tech published a feature article
-Presse Citron published two articles about the company

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