the messengers - Public Relations and Digital Marketing Consulting Agency

Tineco Pop-Up Store.

Opening of the Tineco Pop-Up Store in the heart of Paris.

Date Jun 2024
EXPERTISE Public Relations, Influence marketing, Event management,

Delivery, Strategy & Results.

Context:
To enhance the visibility of Tineco, a pioneer in floor care and smart home appliances that has no physical store in France, among the media and the general public, we created a pop-up store in the heart of Paris for three days. This allowed potential customers to discover and test the products.

Strategy:
To generate excitement, we conducted a media planning campaign targeting specific outlets. We also organized an opening night for journalists and influencers the evening before the official launch. Additionally, we implemented a QR code that offered various discounts on products and allowed participants to enter a contest to win one of the brand’s latest products.

Objectives:

 • Increase brand awareness among the general public
 • Position Tineco as a leader in its market
 • Announce new product launches

Results:
• 50 journalists and influencers attended the launch event - +275M reach
 • 10 stories and 1 reel posted during the event
 • 26 articles published (on the pop-up store and new products)
 • Over 1,000 visitors over the three days

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