Tineco Pop-Up Store

Delivery, Strategy & Results.

Context:

To enhance the visibility of Tineco, a pioneer in floor care and smart home appliances that has no physical store in France, among the media and the general public, we created a pop-up store in the heart of Paris for three days. This allowed potential customers to discover and test the products.

Strategy:

To generate excitement, we conducted a media planning campaign targeting specific outlets. We also organized an opening night for journalists and influencers the evening before the official launch. Additionally, we implemented a QR code that offered various discounts on products and allowed participants to enter a contest to win one of the brand’s latest products.

Objectives:

• Increase brand awareness among the general public

• Position Tineco as a leader in its market

• Announce new product launches

Results:

• 50 journalists and influencers attended the launch event - +275M reach

• 10 stories and 1 reel posted during the event

• 26 articles published (on the pop-up store and new products)

• Over 1,000 visitors over the three days