the messengers - Public Relations and Digital Marketing Consulting Agency


Telepresence and communication solutions

Date Jan 2022
EXPERTISE Public Relations,

Delivery, Strategy & Results.

Hijack news: Health crisis & WFH - Poly, a leading provider of unified communications solutions that support businesses in the WFH (working from home) trend

Context: Today, technology plays a major role in health crisis management and business continuity. The sudden introduction of working from home has forced companies to rethink their own models.

Objectives: To highlight Poly's vision, especially on hybrid work (methods implemented internally for 20 years) with the opinion of experts (byline and news detour)

Propose product reviews (headsets, cameras, audio/video conferencing tools...) to position the brand as a leader (knowledge and technological expertise)

Position Poly as an expert in remote / hybrid work and perpetuate this vision after the crisis.

Strategy: Through various "hijacknews" pitches (several angles, several targeted vertical markets), we have shown that WFH methods can be improved with Poly solutions, which has been advocating "hybrid work" (office+home+on-the-go) for several years. These changes will continue after this pandemic, and we wanted to show that Poly and its technologies will evolve further.

260 press clippings (from March to December2020), including 2 TV and 1 radio, Le Parisien, 20 Minutes, CNEWS, BFM Business, JDN, LCI, ...

20 interviews with the French spokesperson: France Culture, BFM, La Tribune, Le Figaro, IT medias...

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