Poly

Delivery, Strategy & Results.

Hijack news: Health crisis & WFH - Poly, a leading provider of unified communications solutions that support businesses in the WFH (working from home) trend

Context: Today, technology plays a major role in health crisis management and business continuity. The sudden introduction of working from home has forced companies to rethink their own models.

Objectives: To highlight Poly's vision, especially on hybrid work (methods implemented internally for 20 years) with the opinion of experts (byline and news detour)

Propose product reviews (headsets, cameras, audio/video conferencing tools...) to position the brand as a leader (knowledge and technological expertise)

Position Poly as an expert in remote / hybrid work and perpetuate this vision after the crisis.

Strategy: Through various "hijacknews" pitches (several angles, several targeted vertical markets), we have shown that WFH methods can be improved with Poly solutions, which has been advocating "hybrid work" (office+home+on-the-go) for several years. These changes will continue after this pandemic, and we wanted to show that Poly and its technologies will evolve further.

Results:
260 press clippings (from March to December2020), including 2 TV and 1 radio, Le Parisien, 20 Minutes, CNEWS, BFM Business, JDN, LCI, ...

20 interviews with the French spokesperson: France Culture, BFM, La Tribune, Le Figaro, IT medias...