the messengers - Public Relations and Digital Marketing Consulting Agency

Kobo Clara and Libra Colour.

Open day for the launch of the new Kobo color e-readers.

Date Apr 2024
EXPERTISE Public Relations, Influence marketing, Event management,

Delivery, Strategy & Results.

Context: For the launch of Kobo’s two new color e-readers, we carried out a press and influencer campaign, including an open house event in April 10, 2024.

Objectives:
  • Visibility, brand awareness, and engagement around the new e-readers.

Actions:
• Press release.
• Two interviews organized with Challenges and Les Échos.
• Presence of influencer bonjour_darling, with posters of illustrations created for the occasion. She added a creative touch by writing personalized stories for each guest.
• Influencers were interviewed by “La Bande” for Kobo France’s Instagram on the day of the color e-readers launch.
• Content creation around the e-reader (giveaways, reels, stories) and the event (vlog, stories).

Results:
  • 20 journalists.
    • Audience of 67.1 million.
    • 60 articles.
    • 118 672 439 people reached.

  • 11 influencers.
    • Audience of 1.1 million.
    • 2 980 likes.
    • 720 comments.

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Poly
Edifier
Mobvoi
Evernex
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Albert matelas
Conforama
Le manoir de Paris
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Contentserv
Synology
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Powervision
Imaweb
Nvidia
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La compagnie du lit
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Sharp
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Orapi
Gaston
Myrkl
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Tile
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HID
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