the messengers - Public Relations and Digital Marketing Consulting Agency

KOBO.

A creative press & influencer launch

Date Apr 2025
EXPERTISE Public Relations, Influence marketing,

Delivery, Strategy & Results.

Context: For the launch of Kobo’s two new color e-readers, we executed a press and influencer campaign, including an open-house event on April 10, 2024.

Objectives:
— Increase visibility, awareness, and engagement around the new e-readers.

Actions:
— Press release distribution
— Two interviews arranged with Challenges and Les Échos
— Presence of influencer @bonjour_darling, who created custom illustration posters for the event and added a creative touch by writing personalized short stories for each guest
— Influencers interviewed by “La Bande” for Kobo France’s Instagram account on launch day
— Content creation around the e-reader (contest, reels, stories) and the event (vlog, stories)

Results:
20 journalists
67.1 million media audience
60 articles
118,672,439 people reached
11 influencers
1.1 million influencer audience
2,980 likes
720 comments

The messengers are at your service to guide you

BOOK A MEETING

Our other realisations.

Some practical cases...