the messengers - Public Relations and Digital Marketing Consulting Agency

Huawei event.

Presentation of the new products: Freeclip, Huawei Watch GT4, and MatePad Pro..

Date Jan 2024
EXPERTISE Public Relations, Influence marketing, Event management,

Delivery, Strategy & Results.

Context: Organization of an open press and influence day at the Huawei Flagship Store in Paris.

Objectives:
  • Visibility, brand awareness, and engagement around the new products.
  • Press and influencer coverage.

Strategy: Invite journalists and influencers to discover Huawei products.

Results:
  • 77 journalists (208 million audience reach).
  • 25 influencers (3.7 million audience reach).
  • Positive feedback from journalists and influencers.
  • Active and enthusiastic participation from key influencers who genuinely appreciated the products.
  • Good social media engagement during the event.

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