DataCore

the messengers - Public Relations and Digital Marketing Consulting Agency

DataCore.

Roundtable discussion and press lunch with journalists to announce DataCore's new solutions and corporate strategy.

Date Sep 2021

EXPERTISE Public Relations,

Delivery, Strategy & Results.

Context : For the presence in France of Dave Zabrowski, CEO, and Rizwan Pirani, CPO of DataCore, the agency organized a PressBreakfast, in a room of the famousrestaurant « Ladurée » in april 2019, to announce the new solutions and the new strategy of the company.

Strategy:

•Creation of an invitation sent to key journalists (IT, channel)+ follow-up

•Creation of a press release sent after the event to all the usual targeted medias

Objectives:

•Give the opportunity to the journalists to meet the CEO, who is rarely in France

•Create a strong relationship with our key journalists

Be positionned as a key actor and a leader

Results :

5 journalists present:StorageNewsletter, Le Mag IT, L’informaticien, Gobal Security Mag, Le Monde Informatique
5 dedicated articles

The messengers are at your service to guide you

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