Wacom for education

the messengers - Public Relations and Digital Marketing Consulting Agency

Wacom for Education.

360° Campaign

Date Sep 2021

EXPERTISE Social Media, Public Relations, Influence marketing,

Delivery, Strategy & Results.

360° Campaign – WACOM FOR EDUCATION

Context:Wacom is the global leader in the pen display and tablet market for creative users. In 2020, they chose to strengthen their position with one of their core business; E- Learning, with a focus on one product, the Wacom One, the perfect tool for long distance education.

Strategy: 360° PR Campaign focusing on E-Learning and Education, targeting traditional media, blogs and influencers, in addition to Advertorial campaign focusing on Education and general interest publications.

Objectives:

•Position Wacom as a leader in E-learning solutions

•Generate coverage around key product

Results:

23 qualitative clippings in targetedmedia, 2 paid publications, 2 Youtube Videos in 3 months of campaign.

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