the messengers - Public Relations and Digital Marketing Consulting Agency


TomTom reveals its "Traffic Index" report

Date Dec 2020
EXPERTISE Public Relations,

Delivery, Strategy & Results.

Annual Report: TomTom reveals its "Traffic Index" report - 2020

Context: Each year, TomTom, the independent GPS technology specialist, unveils the "Traffic Index", which ranks the most congested cities in France and around the world. The "Traffic Index" is the most important launch for TomTom each year.

Objectives: Get maximum coverage in the national and regional press.
Promote the Traffic Index as a pillar in the automotive field, so that journalists can use it all year long.

Strategy: Created a dedicated media list + embargoed information and interviews + created a press release.

Results in 2 days:
234 articles (118 print, 102 web, 14 TV and Radio) including 15 interviews.

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