POP UP 2025 PR, Influence & event

the messengers - Public Relations and Digital Marketing Consulting Agency

TINECO.

POP UP 2025 PR, Influence & event

Date May 2025

EXPERTISE Social Media, Public Relations, Influence marketing, Event management,

Delivery, Strategy & Results.

Context:
To promote the Tineco brand, a pioneer in floor care and smart home appliances, which does not have a physical store in France, we created a pop-up store in a shopping mall in Paris. This allowed potential customers to discover and test the products.

Objectives:
— Highlight the brand to the general public
— Position Tineco as a leader in its market
— Announce new product releases

Strategy:
— This year, unlike last year’s central Paris boutique pop-up, Tineco chose to meet Parisians directly at Beaugrenelle, one of their favorite shopping malls, to gain maximum visibility during the product launch.
— A pre-opening night with press, influencers, and live activities generated strong buzz, amplified by three paid lifestyle creators teasing the event on social media.
— On launch day, Reels and stories showcased the products, the pop-up, and exclusive giveaways, driving both visibility and traffic throughout the activation.

Results:
— 50 journalists & influencers attended the launch event — 829M+ press reach and 1.5M influencer reach
— 25 stories and 3 Reels published for the event
— 25 articles published (about the pop-up store and new products)

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