TINECO CAMPAIGN SOCIAL MEDIA

Delivery, Strategy & Results.

Context & Objectives
Tineco, a premium home appliance brand, wanted to leverage the summer sales period to boost its sales in France, with a focus on products available at Boulanger during the promotion.
The challenge was to generate desire and engagement around Tineco products through authentic, lifestyle-driven content while driving qualified traffic to Boulanger’s product pages.

Main Objectives:
— Increase visibility and engagement on social media
— Produce inspiring and reusable content (UGC & influencer-led)
— Drive qualified traffic to Boulanger.com to support sales
— Strengthen Tineco’s premium and innovative brand positioning
— Grow Tineco’s Instagram followers

Our Strategy

Creative Concept:
“Summer melts everything — even prices.” Showcase Tineco products within a stylish, modern summer lifestyle, through creators sharing real-life use cases (families, home décor lovers, pet owners).

Influencer & Content Activation:
— Diverse KOL casting: macro & micro influencers from family, lifestyle, and home décor segments + 2 Instagram giveaways with top influencers
— UGC creation : authentic at-home videos highlighting product benefits
— Content adapted to the summer sales: explicit mentions of Boulanger promotions and direct links

Media Amplification:
— Social media ads (Instagram & Facebook) focused on reach and driving traffic to Boulanger
— Traffic-oriented campaigns redirecting users to Boulanger product pages

Performance-Driven Execution:
— A/B testing to optimize CPM and engagement
— Advantage+ targeting for efficient reach
— Real-time monitoring to maximize ROI

RESULTS:
— 2.8M impressions
— CPC: €0.11
— 70,000+ clicks to Boulanger during the sales period
— 6,000 new followers in one month