the messengers - Public Relations and Digital Marketing Consulting Agency


Influencer campaign, product launch

Date Jan 2021
EXPERTISE Social Media, Public Relations, Influence marketing,

Delivery, Strategy & Results.

Context: Launch of Skylum's new software, Luminar AI.

Strategy: Promote the software on YouTube and collaborate with travel/tech and lifestyle influencers in France to highlight the software to their community.

Promote the Luminaire AI launch to the media.

Results : 
  • 8 dedicated Youtube videos + Instagram stories and 280K cumulative views on YouTube.

  • + more than 50 articles and more than 20 reviews

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