Parrot

the messengers - Public Relations and Digital Marketing Consulting Agency

Delivery, Strategy & Results.

Announcement of a new partnership
When giants sign partnerships ...

Context: After the announcement of a drone built for the US military, Parrot announced its partnership with the French military in January 2021.

Strategy: In order to raise media awareness before the launch, we set up embargoed interviews with several key media and newspapers.
We then sent out the press release and followed up with general, defense and military media.

Objectives:
Obtain coverage in the general press, and target select "Defense & Army" media.
Conduct interviews with the CEO, Henri Seydoux.

Results in 2 weeks:
56 press clippings, including 12 print articles and 1 cover
1 interview with Henri Seydoux on BFM Business

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