the messengers - Public Relations and Digital Marketing Consulting Agency

NAVEE.

IFA 2025 PR

Date Sep 2025
EXPERTISE Public Relations,

Delivery, Strategy & Results.

Context: On September 5 at 2 p.m., Navee marked a major milestone in its presence at IFA by hosting a press conference dedicated to the launch of its new products.

For this major launch, the agency organized a press trip, bringing together four traditional media outlets to ensure high-quality editorial coverage and maximize the event’s visibility


Strategy:
-the messengers identified and invited four specialist journalists.
-Managed all logistics: flights, accommodation, and travel.
-Provided on-site support at the booth to foster direct exchanges with the brand.
-Ensured top-tier media coverage by sharing product details, visuals, and key information under embargo.

Results :
-Press conference: 8 journalists attended and discovered the new products.
-On booth: 10 journalists in total visited.
-Coverage: 14 articles published on embargo day, reaching +1 billion impressions.
-Frandroid case:  Frandroid (14 M UVM) received all key assets in advance, enabling the publication of multiple dedicated articles at the embargo lift and ensuring strong visibility

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