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Meltwater.

Meltwater Ranking CMO Media analysis data

Date Jan 2023
EXPERTISE Public Relations,

Delivery, Strategy & Results.

Context: In order to position itself as a data player, Meltwater wanted to produce and co-construct a CMO ranking in partnership with a media company.

Strategy:
Do a media watch to select the best media for this project and target the right journalists.
Partnership realized with the media Stratégies.

Objectives:
Realize an annual ranking of the most influential French CMOs. This one, allowing to explain how the chief marketing officers (cmos) use their influence to generate impact all this thanks to the tools and the expertise of Meltwater

Results:
The front page of Strategies as well as two full pages in the magazine and several articles on their website.

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