Le Manoir de Paris 360° Campaign

the messengers - Public Relations and Digital Marketing Consulting Agency

Le Manoir.

360° Campaign

Date Oct 2020

EXPERTISE Social Media, Public Relations, Influence marketing, Event management,

Delivery, Strategy & Results.

360° Campaign – Le Manoir de Paris

Context:Le Manoir de Paris is the first haunted and immersive house of France, proposing an interactive show, especially for the Halloween period. the messengers were in charge of the launch of the new show, both in PR, ePR and through a poster campaign

Strategy: Organize an event for journalists and influencers to let them discover the show ; organize a poster campaign in some key areas in Paris (Chatelet Les Halles)

Objectives:

•Highlight Le Manoir de Paris for the Halloween Period

•Increase brand awareness on social media

•Get some coverage before the launch of the new show

Results:

74 Instagram stories posted during the event (Noholita, Estelle Fitz, Hugo tout seul, Mamy Twink etc.), more than 87 clippings following the event and 1 poster campaign that last for 14 days

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