ISCOM INFLUENCE

Delivery, Strategy & Results.

Context
ISCOM (Institut Supérieur de Communication et Publicité) is one of the most renowned communication schools in France. For its September 2025 back-to-school event in Lyon, ISCOM wanted to offer students an inspiring and memorable experience. Each year, this day features interventions from key figures in media, communication, and public life.

Objectives
— Position ISCOM as a leading school in communication
— Offer students an inspiring and unique back-to-school experience
— Strengthen the school’s visibility and attractiveness among future students

Strategy
ISCOM partnered with our influence division to bring in a leading figure from the communication world. We recommended Hugo Décrypte, one of the most influential French media personalities among younger generations, and founder of the news platform “HugoDécrypte,” followed by 12.6M people across YouTube, Instagram, and TikTok.
We organized a surprise intervention at Lyon’s Théâtre for the rentrée: Hugo Décrypte delivered a 90-minute talk to students, generating strong excitement and engagement. The surprise effect created an unforgettable moment, positioning ISCOM as a school capable of connecting students with major media figures. In addition, Hugo Décrypte will return throughout the year to support student challenges tied to real-world communication and media issues.

Results
— 1,000+ students impacted during the back-to-school event
— Strong visibility and buzz on social media thanks to Hugo Décrypte’s reach
— Enhanced reputation of ISCOM as a top communication school in France
— Increased attractiveness among prospective students through inspiring opportunities and unique connections