HUAWEI PARIS GLOBAL PRODUCT LAUNCH 2025

the messengers - Public Relations and Digital Marketing Consulting Agency

HUAWEI .

HUAWEI PARIS GLOBAL PRODUCT LAUNCH 2025

Date Sep 2025

EXPERTISE Public Relations, Influence marketing, Event management,

Delivery, Strategy & Results.

STRATEGY

For this global product launch, we implemented a multichannel strategy built on strong synergy between PR, Influence, and Events, with a three-phase action plan: before the launch, a key moment in the form of a product pre-briefing under NDA, targeting a specific group of media outlets; during the launch, an international conference held in an exceptional venue, focused on immersive product experiences and a large-scale show. After the event, a crucial phase dedicated to strengthening relationships with media and influencers, ensuring publication follow-ups and extending the campaign’s overall reach.

OBJECTIVES

Engage our core target audience while uniting new media segments
Maximize media coverage as soon as the embargo is lifted
Generate maximum reach to support and boost sales

RESULTS

Prebrief: 40 prebriefing ITV
Conference x party: over 70 journalists/KOL tech/ earned KOL
221M reach (24h) + xxx reach (48h)
66 coverage (including 30 product reviews) + 48 stories
3 ITV with top management

EXPERTISE MOBILIZED

PR
Influence
Event

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Our other realisations.

Some practical cases...

HUAWEI .

HUAWEI PARIS GLOBAL PRODUCT LAUNCH 2025

Media training .

By the messengers

TINECO.

POP UP 2025 PR, Influence & event

NAVEE.

IFA 2025 PR

TINECO .

TINECO PRESS TRIP IN CHINA

TOMTOM.

PR LAUNCH Tom by TOMTOM

DATACORE.

TECHNICAL CASE STUDIES

HUAWEI .

Influence : Launch Huawei watch GT5

ISCOM.

Hugo Décrypte Influence

TINECO.

SOCIAL MEDIA CAMPAIGN SALES

EVERNEX LAUNCH.

LINXENS .

Technical communication in France and internationally

SteelSeries.

Social media activations

Nanoleaf.

Launch of limited edition products

KOBO.

A creative press & influencer launch

Huawei event.

Presentation of the new products: Freeclip, Huawei Watch GT4, and MatePad Pro..

Kobo Clara and Libra Colour

Kobo Clara and Libra Colour.

Open day for the launch of the new Kobo color e-readers.

Skylum.

Influencer campaign, product launch

Tomtom.

TomTom reveals its "Traffic Index" report

Poly.

Telepresence and communication solutions

Wacom for Education

Wacom for Education.

360° Campaign

DataCore.

Roundtable discussion and press lunch with journalists to announce DataCore's new solutions and corporate strategy.

Acer x Stream VF

Acer x Stream VF .

influence, sponsoring and social media activation

Tineco Pop-Up Store

Tineco Pop-Up Store.

Opening of the Tineco Pop-Up Store in the heart of Paris.

Kobo.

Influence activation: Kobo live shopping and presentation of the brand's e-readers.

Acer.

Annonces CES 2022

Tineco Open day

Tineco Open day.

Tineco Open day

Avast.

The intense communication of the security giant Avast requires flawless organization and responsiveness on a daily basis.

Dolby .

Content creation Dolby Atmos

Parrot.

Announcement of a new partnership

Meltwater.

Meltwater Ranking CMO Media analysis data

Acer.

Social media & Influence

Dolby Atmos showcase Selah Sue

Dolby Atmos showcase Selah Sue.

Dolby atmos event showcase

Le Manoir.

360° Campaign

Western Digital

Le manoir de Paris

La compagnie du lit

Fédérations des industries nautiques

Fondation François Sommer