the messengers - Public Relations and Digital Marketing Consulting Agency

EVERNEX LAUNCH.

Date Oct 2025
EXPERTISE Public Relations,

Delivery, Strategy & Results.

Context: Media outreach to spotlight Evernex’s industrial strategy and the opening of its two new sites in Mitry and Massy for Europe’s #1 player in third-party maintenance and data center recycling.

Strategy: Demonstrate within two years the relevance of Evernex’s unique, world-first strategy to increase the company’s value and establish it in journalists’ minds as a French champion and an international leader.

Actions: Combine press events and strategic announcements, including two inaugurations, with a long-term multi-sector PR campaign (Economy, IT Pro, regional, sustainability). Break away from traditional announcements by focusing on the field of eco-responsibility.

Results: Evernex is now spontaneously contacted by the media on server-related topics and refurbishment.
-20 journalists attended the two inaugurations in the suburbs
-100 articles over two years covering the two sites and server recycling
A strategy now replicated by its competitors

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