the messengers - Public Relations and Digital Marketing Consulting Agency


The intense communication of the security giant Avast requires flawless organization and responsiveness on a daily basis.

Date Nov 2022
EXPERTISE Public Relations,

Delivery, Strategy & Results.

The intense communication of the security giant Avast requires a flawless organization and reactivity on a daily basis.

Context: Avast, number 1 worldwide in cybersecurity, is at the heart of security issues for companies and individuals. This market and this universe being in permanent ebullition, it is important to structure the communication and to be proactive in terms of communication.

Strategy: Daily monitoring to react to key issues, setting up reviews with different types of media (individual tests, comparisons, etc.), immediate localization of the brand's advertisements, selection of relevant information for the French market, etc.

+ highlighting of its Cybersecurity ambassador Garry Kasparov, and of the France Manager.

-Make Avast the reference in cybersecurity in the minds of journalists
-Provide the press with regular and relevant content
-Maintain a strong link with key journalists
-Multiply the reviews to demonstrate the effectiveness of the solutions

-More than 1614 articles since May 2021, including 1100 in the Tier 1 press

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